Tablets Are Clear Go-To Alternative To TV: Study
Tablets have quickly become the preferred second-screen alternative to TVs for viewing full-length episodes -- ahead of computers -- with tablet owners reporting that 15% of their TV show viewing happens on the devices, according to a new study commissioned by Viacom.
Viacom's "Tapping into Tabletomics" study found that the devices did not decrease time spent watching TV, but did reduce time spent with PCs and smartphones. The survey polled about 2,500 consumers who own tablets or have use of one in their household. "It's really increasing their overall consumption of TV," said Stu Schneiderman, senior director of Viacom Media Networks Digital Research. Among tablet owners who subscribe to a cable company that offers streaming apps -- including Comcast and Time Warner Cable -- about half reported downloading the apps. Those MSO app users spend 20% more time on their tablet than non-MSO app users. About 22% of MSO app users watch full-length TV shows on their tablets, and 24% of Apple Airplay users and 19% of Netflix users also use the devices to watch full episodes.