‘Give Us a Gig’ Helps Narrow Digital Divide in Gigabit City
What happens in the Kansas City neighborhoods that don’t meet Google Fiber’s preregistration targets?
Aaron Deacon, president of the Social Media Club of Kansas City, points out that the soft commitment of the $10 registration is an easy threshold for many residents to meet. But for some in disadvantaged areas, Internet service, and therefore preregistration, isn’t a priority. Enter Give Us a Gig, a community-driven initiative to maximize the impact this fiber build-out could have in and around Kansas City. Stemming from earlier efforts — including a broad community brainstorming session in 2011 — Deacon describes Give Us a Gig as a broad-base effort consisting of education, engagement and advocacy components. Door-to-door outreach, neighborhood organizing and community events are making headway in these disadvantaged neighborhoods, driving up adoption. According to Deacon, many residents are compelled to preregister when they learn that reaching neighborhood registration goals means community facilities will benefit as well. Schools, libraries and government buildings will be hooked up to Google fiber if residential interest is high enough. Google’s television service helps convince the reluctant as well, who despite tight budgets are still shelling out money for monthly cable service.