Presidential campaigns buy up domain names for 'microsites'
There is no website at theapologistinchief.com or agingrockstar2012.com yet, but these are two of dozens of Web addresses Mitt Romney's presidential campaign has purchased and could use to tweak President Obama. Experts in digital media say campaigns and political organizations of all stripes increasingly use the "microsites" as tools to draw attention to an issue, brand an opposing candidate or raise money around specific themes. "It's absolutely a good strategy," said Vincent Harris, a digital consultant who worked with the GOP presidential campaigns of Texas Gov. Rick Perry and former House speaker Newt Gingrich. "The shorter, the catchier the name the better." The Obama campaign, so far, has primarily launched websites that promote the president or defend attacks against him — such as on Attackwatch.com. However, the purchase of some domain names such as Mittbot.com, indicate the attacks could be on the horizon.