November 2012

Study: Mobile Rich Media, Video Converge

New data from Rhythm NewMedia shows an increasingly intertwined relationship between rich media and video in mobile advertising. The mobile video ad network says that trend is driven mainly by growing demand for video advertising on devices.

Because rich media providers don’t necessarily offer in-stream video or pre-roll ads for mobile, they’re more frequently adding video to rich media ads to meet that demand. Rich media itself has become more widespread on the Rhythm network -- used in 43% of campaigns in the second and third quarter, compared to just 12% in the year-earlier period. More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%.

Yahoo Seeks Dismissal Of Lawsuit Challenging E-mail Ads

Yahoo is asking a federal judge to dismiss a lawsuit alleging that the company violates a California law by scanning emails in order to send ads to users.

Yahoo argues that the federal Electronic Communications Privacy Act allows email providers such as itself to record and monitor emails on its servers. The company contends that the federal law trumps California's Invasion of Privacy Act -- a state wiretap law that prohibits companies from intercepting communications without the consent of all parties. Yahoo's court papers, filed last week, come in response to a potential class-action lawsuit brought by Alabama resident Carson Penkava. He alleges that Yahoo violates the California law by "intercepting" messages sent from non-Yahoo email accounts to recipients who use Yahoo. Penkava, who doesn't use Yahoo for email, says he never agreed to the interception. He argues that scanning the messages for keywords and then serving contextual ads infringes his privacy rights under California's law. But Yahoo says that the sweeping federal Electronic Communications Privacy Act trumps a California state law. The comprehensive federal statute, which outlines the privacy rights of email users, says service providers can intercept emails with permission from one of the parties.

New Jersey E-Mail Votes Shouldn’t Be Counted Yet, Experts Say

The mere mention of e-mail voting conjures nightmares in which supporters manipulate outcomes by misrepresenting themselves as multiple personas or casting votes on behalf of nonsupporters, but in New Jersey, where post-hurricane digital voting is sanctioned, fraudsters likely will not dent the presidential results.

The nonswing state may be better off, on principle, by postponing the vote count to ensure each resident is represented, some election security experts say. “In general, email and fax voting is probably the most vulnerable to interception, to changing,” said Joseph Lorenzo Hall, senior staff technologist at the Center for Democracy and Technology, a civil liberties group. “E-mails are glorified postcards.” New Jersey law requires residents to mail in paper duplicates of their e-ballots by Nov. 19, as an anti-fraud safeguard. It is unclear, however, if the state will wait until officials have cross-checked paper and digital votes to call the election. “People don’t necessarily understand that delayed voting results are a good thing,” said Hall. “By definition, if they don’t match they do not count.” Less than a week before Election Day, Lt. Gov. Kim Guadagno permitted voters displaced by Hurricane Sandy to request last-minute absentee ballots by fax or email. Polling stations on Tuesday are transmitting digital ballots and residents have until 8:00 p.m. to send in their votes electronically.

Election Takeaway: Emergencies Aren’t the Time for Experimenting

The lesson learned from an email ballot fiasco that roiled hurricane-stricken New Jersey residents is that government officials should not concoct statewide disaster voting procedures during disasters, legal and technology experts say.

On Election Day, anecdotes abounded about problems associated with email voting in the state. There were reports that legitimate email requests for e-ballots went unanswered, emails to election officials were bouncing back to senders and organizers were collecting voter forms through their personal webmail addresses. “In an emergency, you do have to think through the emergency measures that should be put into place,” said Penny Venetis, a constitutional and human rights law professor at Rutgers University. “Computerized voting is a bad idea during any circumstance, especially emergency circumstances where you don’t have enough staff.” The gaffes do not include potential email hacking and identity fraud. Intentional disenfranchisement won’t be discovered until officials can match e-ballots with duplicate paper ballots that were due to be mailed in by Nov. 19.

Disbursement of Federal Health IT Incentives Tops $7 Billion

Federal funds continue to benefit health-care providers who demonstrate meaningful use of electronic health records. As of September, incentive programs have distributed more than $3.9 billion through Medicare, $3.5 billion through Medicaid, according to figures provided by the Centers for Medicare and Medicaid Services.

Providers in 16 states had received more than $151 million in incentive payments (as of Aug. 31): California, Florida, Georgia, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Missouri, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas and Wisconsin. A number of states had received less than $50 million during that time period: Alaska, Hawaii, Idaho, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, South Dakota, Utah, Vermont and Wyoming. Florida, which has a large retiree population, led the way in Medicare payments at $307.5 million, as of Sept. 30. Alaska, which ranks 47th out of 50 states in population, was at the bottom, with only $1.99 million in Medicare incentive payments as of Sept. 30. In terms of combined Medicare and Medicaid payments, California leads all states, with $637.6 million in total payments, according to CMS. Florida is second in the combined total, at $525.8 million – far outpacing No. 3 Illinois, with $258.8 million in payments. Idaho had $15.1 million in combined incentive payments, least among states. Its Medicaid incentive payment has been active since summer.

The iPhone Is Having a Rough Election Day

The iPhone had its week last week, when Instagram brought unbelievable but real images of Sandy's destruction to our attention and Twitter acted as a (mostly) reliable news and information source for many people. With power out for many, cell phones helped many communicate until their batteries died, or lost connection completely. And leading up to today, the election was all about smartphones. Both candidates, for example, had apps of varying usefulness. But Election Day, however, doesn't want any of that….

  • No Instagram Allowed.
  • No Instapaper (or New York Times app or Facebook app), either.
  • There Is Not, and Never Will Be, an App for That.
  • Don't Count on Twitter.

Mobile carriers' Sandy recovery teams brace for another storm

Just as mobile operators start to get their networks back up in most areas affected by Hurricane Sandy last week, another storm is heading for the region that was hardest hit. Carriers are preparing to keep their regular cell sites and emergency mobile rigs online in case of heavy weather and will temporarily pull some public phone-charging stations out of service as a storm approaches the Northeast U.S. from the Atlantic Ocean. The new storm, a so-called nor'easter, is expected to hit Tuesday and last through Thursday and bring high winds, snow, freezing rain and sleet. But the nor'easter is not in the same class as Sandy, which brought historic levels of damage to the New York City area, New Jersey, and other parts of the Northeast. The service providers didn't detail any lessons from Sandy that may help them withstand the next storm but said their ongoing mobilization may help.

Paywalls are a means, not an end

[Commentary] Paywalls create the right incentives for quality: Charging creates a revenue stream that makes good journalism possible, but it also imposes an obligation, an imperative even, to make the journalism good enough to motivate someone to actually pay for it. The free model is a volume game that creates hamster-esque productivity incentives that are bad in theory and worse in practice.

The roles of libraries and museums in early learning

The 26th meeting of the National Museum and Library Services Board (NMLSB) will focus on the role of libraries and museums in early learning. President Obama has made early childhood learning a priority and IMLS is promoting policies, analyzing data and making grants to help integrate libraries and museums into community-wide early learning strategies. The board will hear from foundation, government, library and museum experts to help inform future IMLS activities in this area.

IMLS anticipates that eight new NMLSB members, nominated by President Obama, will be officially appointed by the time of the board meeting:

  • Charles Benton, chairman and CEO of the Benton Foundation
  • Christie Pearson Brandau, retired state Librarian and adjunct professor at the School of Library and Information Management at Emporia State University
  • Bert Castro, president and CEO of the Arizona Zoological Society/Phoenix Zoo
  • Paula Gangopadhyay, chief learning officer at The Henry Ford
  • Luis Herrera, city librarian of the San Francisco Public Library
  • Dr. Eric J. Jolly, president of the Science Museum of Minnesota
  • Susana Torruella Leval, director emerita of El Museo del Barrio
  • Suzanne E. Thorin, dean of Libraries and University Librarian at Syracuse University

Did Apple use $2 billion to bail out Sharp last quarter?

Sharp was in serious trouble last summer. It had hemorrhaged 103 billion yen ($1.3 billion) in cash in the first half of 2012. It had another 200 billion yen ($2.3 billion) in convertible bonds coming due in 2013. And an emergency infusion of cash from Foxconn had just fallen through. This was a problem for Apple, because it was counting on Sharp to supply touchscreen displays for the new iPhone 5 scheduled to launch in a few weeks. August came and went and the displays from Sharp were AWOL. Then, in the second week of September, the Wall Street Journal reported that mass production of Sharp's LCD screens for Apple had finally begun. What happened? Asymco's Horace Dediu has a theory. In a post published Wednesday he points out that there was a $2.3 billion discrepancy between what Apple said it planned to spend on capital expenditures in 2012 and what it actually spent -- $2 billion of which wasn't reported as cash flow. "The question is," writes Dediu, "what was it spent on and why did it not go through the cash flow statement?"