YouTube About to Find Out If A La Carte Works
Apparently, YouTube is aiming to co-opt the dual revenue stream of cable TV, hoping to launch paid access to two dozen or so "channels" for somewhere between $1 and $5 per month as soon as Q2 of this year. The real surprise? That YouTube seems to think it can make any kind of real money here.
The devil is in the details, of course: What's actually going to be available and how much will it cost? I'd be astounded if YouTube were able to acquire a substantial number of paying customers by offering a la carte access to any of its current lineup of original channels. Maybe there's something else those guys have up their sleeves, but I can't see anybody paying a buck or two per month for the stuff you can get on, say, The Comedy Shaq Network, The Pet Collective or even The Spangler Effect. I like The Onion, but will anyone pay to watch kinda-sorta-funny parodies like America's sexiest hula-hooper?