T-Mobile Shouts Back at AT&T While its Network Team Quietly Builds Away
AT&T and T-Mobile are spending big bucks to take potshots at one another.
AT&T placed newspaper ads last week insisting that its smaller rival drops more calls. T-Mobile fired back with ads of its own, suggesting that AT&T is staying up nights worrying about its little company. T-Mobile is also working on a new network that it hopes will make it a more serious longer-term competitor. After trailing all its major rivals in building an LTE network, T-Mobile is preparing a rapid nationwide deployment this year, expecting to cover more than a third of the U.S. population by mid-year and reach 200 million people by the end of the year. And at long last, T-Mobile has said it will begin selling Apple products, filling the biggest hole in its product lineup.