April 2013

Google, Facebook: Local Media Disconnect?

As closely as local media companies watch — and have come to depend on — Facebook and Google, how reciprocal is the infatuation?

As Facebook's Kay Madati, head of entertainment and media, demonstrated, there might be something of a disjuncture with local media. Social engagement hinges on “likes,” he told attendees, "and if you can't get to 200,000 likes on a page, it's almost not worth it," he said. Cue the incredulity from television and radio managers who felt pretty good after crossing the 50,000 threshold. Madati made the impossible-to-dispute case that people are discovering and sharing new media content all the time on his platform, citing TV's Downton Abbey and Dallas reboot as recent examples of shows jet-boosted by their social lift. But he also added the impossible-to-quantify social media caveat: "Can I definitely tell you that it helps with the ratings? I can't," he said.

OK, now I’m convinced Facebook is trying to be creepy

[Commentary] What if Facebook is just trolling us, carrying out the biggest social experiment in history by testing the limits of how much privacy-invading creepiness we’ll take before we actually quit using it?

I ask because Facebook’s newest attempt to boost ad revenues — it’s “partner categories” program — seems too dunderheaded a move to be real. A company that’s regularly lambasted and has even been sanctioned by the government for privacy indiscretions is now going to let advertisers place ads based on what users have purchased offline, or at least off of Facebook? And, worse yet, based on public records such as the type of car someone drives? This type of advertising happens all the time, of course, but I just can’t believe it’s for real from Facebook.

GPS Moves Indoors

Now an integral part of everyday life, GPS makes it easy for users to pinpoint an exact location. This technology has a myriad of applications today, from street navigation to keeping track of your family or family pets. Although three-quarters of smartphone owners are using location-based services such as navigation apps, these capabilities largely have been limited to outdoor use. That’s all beginning to change as companies start to develop innovative technologies to bring GPS indoors. The retail industry is tapping indoor location technology, and ABI Research predicts the retail indoor location market will reach $5 billion in 2018. The technology delivers in-store directions to preferred products and personalized promotions directly to customers. Indoor location services have the potential to impact numerous industries, bringing new opportunities for engagement at every turn.

New America Foundation
Monday, April 15, 2013
9:00 - 10:30 a.m.
http://newamerica.net/events/2013/to_save_everything_click_here

In the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society? What will happen when deeply political, moral, and irresolvable problems are recast as uncontroversial and easily manageable matters of technological efficiency? Technology, Evgeny Morozov proposes, can be a force for improvement--but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy.

Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.

Featured Speakers:

Evgeny Morozov
Contributing Editor, The New Republic
Author, To Save Everything, Click here

Christine Rosen
Bernard L. Schwartz Fellow, New America Foundation
Senior Editor, The New Atlantis

For questions, contact Stephanie Gunter at New America at (202) 596-3367 or gunter@newamerica.net

Copies of the book will be available for purchase.



Speak Up, the Internet Can’t Hear You

The Internet might have looked very different than it does today.

When Marc Andreessen and Eric Bina were building Mosaic, the browser that practically created the Web in 1993, they included the ability to annotate any page. Discussions immediately sprang up. But they quickly realized that the server to host the annotations would have had to scale to enormous size, which was not practical. So they took the feature out. What would the Web have looked like if annotation had managed to stay in? Maybe a million conversations would have bloomed, and some of the furious divides that plague this country would have been bridged. Or maybe it just would have been a deafening free-for-all, cranking up all the cranks.

Twenty years later, there is a vast amount of discussion on the Web, much of it in the form of comments and reviews. But it is generally hosted by corporations – Facebook, Google, Amazon – that are selling ads or products, which kind of undermines the democratic spirit of give and take. When the companies fail, like MySpace did, the content simply goes away.

Why Mark Zuckerberg cares about immigration reform

Facebook chief executive Mark Zuckerberg launched a new organization, called Fwd.us, to advocate for immigration reform in the United States. The group has laid out its priorities for immigration reform: Secure the U.S. border; modify the guest worker program to increase the number of visas for skilled workers; develop a “simple and effective” system to verify employment; create a clear path for immigrants to become U.S. citizens; and reform the legal immigration system. Why do they care? Immigration reform is an issue near and dear to the tech industry, which has repeatedly complained that the current system restricts U.S. companies’ ability to recruit and retain high-quality engineering and programming talent. Tech industry groups have thrown support behind congressional legislation that would boost the number of H-1B visas — visas given to highly skilled workers — issued each year and that would grant permanent residency status to students who earn graduate degrees in science, technology, engineering and mathematics (STEM) fields.

With new technologies, your DSL speed could soon get a boost

If you're a customer of AT&T's U-verse service or have plain-old DSL Internet access, you may feel like you're stuck in the slow lane, especially compared to your friends and neighbors who have cable Internet access. But you soon may be getting a speed boost.

The difference in speeds offered by DSL providers and cable operators "is pretty big right now and is getting wider," noted Teresa Mastrangelo an analyst at Broadbandtrends, an industry analysis and consulting firm. But she added that next-generation of DSL technologies will "help close the gap." DSL's big boost is expected to come from two technologies called bonding and vectoring. With bonding, a DSL provider sends signals over multiple phone lines rather than using just one. By using two phone lines to deliver DSL, rather than just one, providers can effectively double Internet speeds, industry experts say.

Senate vote emboldens House lawmakers in push for online sales tax

Reps. Steve Womack (R-AR) and Jackie Speier (D-CA) continued their push for online sales tax legislation, saying a recent Senate vote has given their bill, the Marketplace Fairness Act, more momentum. "The Senate has spoken. It's time for the House to act," Rep Speier said. Rep Womack said the Senate vote got the attention of House lawmakers and could give cover for lawmakers who want to support the bill but are worried about being perceived as voting for higher taxes. "It breathed fresh air into the effort on the House side," Rep Womack said.

FCC Adopts Accessibility Order

The Federal Communications Commission has adopted an order that would give broadcasters two years to translate emergency crawls into audio for the blind and sight-impaired, and for cable operators to pass those along to their viewers as well. Some in the industry had sought a three-year phase-in, while accessibility advocates had wanted a year. The FCC split the difference. The FCC did not apply the mandate to over-the-top providers or TV Everywhere delivery of video content, but did issue a Notice of Further Proposed Rulemaking asking whether it should do so.

Sinclair Buys Fisher for $373.3 Million

Sinclair Broadcast Group and Fisher Communications have entered into a definitive merger agreement whereby Sinclair will acquire Fisher in a merger transaction valued at approximately $373.3 million.

Under the terms of the agreement, Fisher shareholders will receive $41 in cash for each share of Fisher common stock they own. The transaction represents a 44% premium to the closing price of Fisher common stock on Jan. 9, 2013, the final trading day prior to Fisher announcing a review of strategic alternatives. Fisher owns 20 television stations in eight markets, reaching 3.9% of U.S. TV households, and three radio stations in the Seattle market. Additionally, Fisher previously entered into an agreement to provide certain operating services for three TV stations, including two simulcasts, pending regulatory approval.