Google, Facebook: Local Media Disconnect?
As closely as local media companies watch — and have come to depend on — Facebook and Google, how reciprocal is the infatuation?
As Facebook's Kay Madati, head of entertainment and media, demonstrated, there might be something of a disjuncture with local media. Social engagement hinges on “likes,” he told attendees, "and if you can't get to 200,000 likes on a page, it's almost not worth it," he said. Cue the incredulity from television and radio managers who felt pretty good after crossing the 50,000 threshold. Madati made the impossible-to-dispute case that people are discovering and sharing new media content all the time on his platform, citing TV's Downton Abbey and Dallas reboot as recent examples of shows jet-boosted by their social lift. But he also added the impossible-to-quantify social media caveat: "Can I definitely tell you that it helps with the ratings? I can't," he said.