Google to challenge iPhone with Moto X
Google is preparing an attack on Apple’s iPhone with a device that is more aware of its surroundings and smart enough to anticipate how it will be used next, according to the head of the internet company’s Motorola subsidiary.
The gadget, called the Moto X, will be made in the US and will be part of a campaign to drive down the cost of smartphones and end the high profit margins companies such as Apple have enjoyed, said Dennis Woodside, the Google executive installed to run Motorola after it was acquired in late 2011. Sensors inside the device, such as a gyroscope and accelerometer, will be constantly powered up so the phone will know whether it’s in a car travelling at 60mph or being taken out of a user’s pocket, he said. Based on that, it will try to anticipate what a user is likely to want it for, for instance enabling it to open a camera app in advance to take a picture. Woodside hinted that the new handset would go on sale later this year and be priced well below the iPhone 5, adding that the sort of steep price declines seen in consumer electronics from personal computers to televisions were overdue in the smartphone market.