Online Marketer Settles Privacy Charges
Even as digital advertisers and privacy advocates are trying to come to an international consensus that would give consumers more control over online tracking, a well-known advertising technology company has agreed to pay $1 million to settle charges that it circumvented certain users’ privacy settings. The digital marketing company, called PulsePoint and based in Manhattan, agreed to settle charges by the acting attorney general of New Jersey and the New Jersey Division of Consumer Affairs that the company had bypassed the privacy settings of consumers in New Jersey whose Safari browsers were set to block computer code that enabled targeted ads.
The consent order charges that PulsePoint covertly placed bits of code called cookies — which allow ad networks to follow a user’s activities across the Web and customize ads to that user’s activities — on the Safari browsers of consumers whose privacy settings were set to block those third-party ad cookies. In particular, the order said that PulsePoint, and a predecessor company called ContextWeb, used JavaScript code to trick Safari browsers into treating ads as if they were Web sites a user had visited and accepting tracking cookies from those ads. The cookies allowed the company to place as many as 215 million targeted ads on browsers set to prevent those kinds of ads, according to the order. The settlement also requires PulsePoint to post details on its Web site about its data collection practices, along with instructions on how consumers can limit or opt out of the information collection.