September 2013

Google eyes big change in online tracking for ads

Google, the world's largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry.

Google, which accounts for about a third of worldwide online ad revenue, is developing an anonymous identifier for advertising, or AdID that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes, according to a person familiar with the plan. The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the web, the person said, on condition of anonymity. If Google follows through with its own version of this approach, that could give users more control over how they are tracked online. However, it will also put more power in the hands of two of the largest technology companies, according to some people in the advertising industry.

Chairman Walden: Defunding international telecom body 'last resort'

House Communications and Technology Subcommittee Chairman Greg Walden (R-OR) said that pulling funding from the International Telecommunications Union (ITU) should be a "last resort" if the body continues its push for Internet regulation.

"It's also a big club," he said at event hosted by the American Enterprise Institute. "You hope you can work these things out." Chairman Walden argued that the first step should be for the Senate to pass his bill declaring support for the current model of Internet governance free from government control. Chairman Walden also said he hopes to be able to agree on bipartisan Federal Communications Commission process reform legislation sometime in the fall. He wants to establish shot clocks, cost-benefit analyses and other FCC reforms, but has run into opposition from Democrats. He emphasized the need for major telecommunications regulation reform, but wasn't sure how that would be achieved, whether through a comprehensive telecom rewrite or in pieces. He suggested, though, that it could not all be accomplished in the reauthorization of STELA, the bill covering satellite and cable compulsory licenses. Chairman Walden said his subcommittee would hold a hearing next month on the fate of copper wire in a world of Internet delivery. The transition from traditional phone service to IP delivery is a hot topic in Washington as the FCC considers how to ease that transition and what, if any, legacy regulations -- interconnection requirements, for example -- should carry over. "The last thing we want to do is stifle the unprecedented innovation of the Internet by subjecting it to the complicated outdated government imposed rules of the plain old telephone network," Chairman Walden said.

Comcast Raises Top-End Residential Broadband Tier to 505 Mbps

Comcast appears to be matching up with the latest speeds offered by Verizon FiOS with an upgrade for a fiber-fed residential “Extreme” broadband tier that bumps max speeds to 505 Megabits per second downstream and 100 Mbps upstream.

The faster your broadband, the higher your income

Boosting broadband speeds is correlated with a higher income in developed countries according to Ericsson.

A bump from 4 Mbps, which is the US definition of broadband, to 8 Mbps is tied to an increase in income of $120 per month in Organisation for Economic Co-operation and Development (OECD) countries. In Brazil, India and China — countries with a less developed broadband infrastructure — speeds boosts of 512 kbps to 4Mbps offers a $46 monthly increase in income. The greatest boost in those countries comes from going from no internet access to 512 kbps which is correlated with a $70 increase in household income per month. In OECD countries the biggest benefit from a speed boost comes when homes go from no broadband to 4 Mbps, gaining about $322 per month. Importantly, the study notes that the benefits of broadband speed increases vary by country and also increase in a step progression.

CCA’s Berry: Research Dispels FCC Misperceptions About Rural Wireless

Despite extensive challenges that carriers have encountered building out LTE in rural areas, carriers should not lose heart, said Competitive Carriers Association (CCA) President and CEO Steven K. Berry. “For our guys, in rural America, there’s a reason for small carriers to build out LTE,” Berry said. “There is a reason to invest in advanced technologies because there is a market there.”

For evidence, he pointed to the results of a survey of rural wireless users conducted by Current Analysis for the CCA and released to CCA members. The study showed that 80% of rural subscribers who plan to purchase a wireless device within the next three months plan to purchase a smartphone and 10% plan to purchase a tablet. Only 9% plan to purchase a basic feature phone. “It doesn’t matter what the level of income of a household [is], there’s demand for smartphones,” said Berry. “Even the economically disadvantaged will buy the high-end phone.”

Bringing America’s Classrooms into the Digital Age

[Commentary] AT&T filed comments in the Federal Communication Commission’s proceeding to modernize the E-rate program.

Not only should broadband be prioritized over other services when it comes to receiving funding, but the FCC should also put funding toward ensuring adequate internal connections within these institutions. Access to broadband is useless if you don’t have sufficient inside wiring or electronics. While there are many changes that we think should be made to the current E-rate system, there is one thing that must remain the same and that is that it continues to operate in a technology-neutral manner. Proposals to favor the use of dark fiber over other technologies to roll out high-speed broadband are woefully misguided. Wireless data, cable and satellite are just a few of the other technology platforms that can and should be considered as viable options and must receive comparable funding to dark fiber. One technology platform is not going to meet the needs of every school and library across the country. These institutions must be afforded the option of choosing the technology that enables them to get the best quality and most reliable high-capacity broadband service.

Dish Acts to Boost Value of Spectrum

Dish Network took steps in Washington that could increase the value of its spectrum by about $1 billion, according to an analyst estimate, a move that comes as the company is exploring several avenues to enter the wireless industry. Questions have swirled inside the telecom industry for more than a year about what Dish plans to do with its large swath of spectrum.

Through dealings at the Federal Communications Commission, Dish agreed to scrap plans to use its spectrum for a high-powered national TV broadcast service in order to quell concerns that it could cause interference with other systems. In return, Dish is seeking technical changes that would allow its spectrum to be used for downloading of information. The changes cause less interference with neighboring spectrum, therefore allowing Dish to use more of what it currently owns.

George Takei: Teaching tech to an older generation in AARP online series

Not content with being a beloved geek icon and a social media superstar, “Star Trek” actor George Takei is about to take on new frontier: bringing next-generation tech to an older set of Americans.

Takei is taking his own love of technology, and his distinctive voice, to the Web, where he’s anchoring an AARP series devoted to teaching older people about industry’s latest innovations. The series, “Takei’s Take,” will have 12 episodes and air every two weeks. The shows will be four minutes — “give or take,” Takei said — and will aim at not only at educating more people about technology trends, but also at presenting the information in such a way that viewers may want to adopt some of the ideas from the tech industry in their own lives.

How Chattanooga beat Google Fiber by half a decade

They may not realize it, but some high-end Internet subscribers in Chattanooga (TN) will turn on their computers and start browsing the Web at a gigabit per second — 10 times the speeds they're used to. By month's end, some 39,000 area residents will see their mid-tier connections become twice as fast — from a current 50 megabits per second to 100. Better yet, the majority of these customers won't pay a penny for the upgrade. For that, city residents have an unlikely business to thank: the publicly-owned electric utility. Municipal governments have taken it upon themselves to build their own versions of Google Fiber. It's a model that's proven successful for Chattanooga.

Online piracy of entertainment content keeps soaring

Despite the growth of Netflix, Amazon and other legal channels for watching entertainment online, the volume of pirated movies, TV shows, music, books and video games online continues to grow at a rapid pace.

The amount of bandwidth used for copyright infringement in North America, Europe and Asia Pacific has grown nearly 160% from 2010 to 2012, accounting for 24% of total Internet bandwidth, according to a study from NetNames, the British brand protection firm. At the same time, the number of people engaged in copyright infringement has grown dramatically too. In January 2013, 327 million unique users illegally sought copyrighted content, generating 14 billion page views on websites focused on piracy, up 10% from November 2011, according to the report.