ESPN vs. NFL: A Win for the NFL Is a Loss for the Players and Fans
[Commentary] The "bounty-gate" stories of 2012’s "shocking" revelations of players' calculated violent attacks showing the National Football League (NFL) working very hard to avoid questions about its commitment to players' health and safety came to mind as I read about ESPN's sudden decision to withdraw from a partnership with PBS to present a documentary report about concussions in football.
With more than 4,500 former football players suing the NFL over claims that it hid known risks of life changing head trauma, the ESPN decision is puzzling. That is until one considers the consequences of displeasing the NFL. The NFL has the power to protect its brand by limiting questions about its commitment to protecting the health of the players and fans. But for the premier sports network, however, it is evidently more important to retain the favor of the rich and powerful men who might withhold access to televising the games that promise the largest audiences and hence, command the highest advertising revenue.
[Leslie Gerwin is the Associate Director of the Program in Law and Public Affairs at Princeton University and Adjunct Professor of Law, who teaches Public Health Law and Policy, at the Benjamin N. Cardozo School of Law, Yeshiva University]