How long will Google keep burning money on Motorola?
Recently, losses at Google's Motorola Mobility have accelerated despite three rounds of layoffs that slashed around 6,000 workers. The division is now on pace to bleed $1 billion a year out of Google’s bank account. The question is, does a money pit like Motorola have a major impact on Google’s bottom line? In a lot of ways, the answer right now is no. Despite the losses, Google is profitable overall, and its cash on hand has grown steadily. But if Motorola continues to slide, Google may eventually be forced to write down the cost of the $12.5 billion acquisition -- and its investors could clamor for the company to scuttle what has so far been a painful experiment into the world of mobile hardware. Unless Google's overall performance shows a serious slump, it may not be forced to make hard decisions about Motorola any time soon. But from the perspective of return on investment, Motorola’s a long way off from showing signs of life. "The new products haven’t been a flop, it’s far too early to call them a failure," says Avi Greengart, the research director for consumer devices at Current Analysis. "Financially speaking, however, Motorola hasn’t been a flop. It’s been a disaster."