Crowdsourced Wi-Fi provider Fon is hoping to generate buzz for its community Wi-Fi service from the hip residents of Brooklyn.
It’s targeting the borough’s downtown for a dense hotspot and residential deployment. Fon’s bandwidth-sharing model works best when it has dense clusters of members all in the same geographical area -- in the UK, France and Japan, Fon is in one of every six households thanks to its partnerships with local carriers.
First, Fon is bringing its community network to hot zones, working with the New York Economic Development Corporation and DAS Communications to install outdoor Foneras in high-traffic commercial corridors in downtown Brooklyn. Second, its recruiting Brooklyn businesses into the network with the help of the Downtown Brooklyn Project in hopes of bring 50 to 150 storefronts online. And finally, it’s giving 1,000 Foneras to Brooklyn residents in an effort to seed neighborhood streets with Wi-Fi signals.
Fon’s model is pretty simple: if you share your Wi-Fi with the community, you get access to every other community member’s Wi-Fi. Fon’s router splits its signal into private and community networks, so members’ privacy is protected. Globally it has about 12.3 million access points, but in the U.S. the number is still tiny – mainly the handful of people who have either brought in Foneras from overseas and the veterans of Fon’s aborted attempt to the enter the U.S. seven years ago.