Verizon Mobile Profit Under Threat as Price War Escalates
Verizon Communications said it’s studying how to respond to intensifying price competition, potentially leading to moves that may reduce its profit margins.
After reporting a fourth-quarter wireless margin of 47 percent -- up 5.6 percentage points from a year earlier -- Verizon executives said they may make adjustments to contend with the no-contract plans, lower roaming fees and other discounts offered by rivals such as T-Mobile US. “We are prepared to respond where we see a need to respond,” said Fran Shammo, Verizon’s chief financial officer. With its cheaper plans and buyout offers to customers that switch from other carriers, T-Mobile has added more than 2 million monthly subscribers in the past three quarters, compared with Verizon’s 3.4 million. The smaller carrier’s growing influence overshadowed Verizon’s fourth-quarter profit, which beat analysts’ estimates as customers’ wireless bills increased.