December 2014

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials -- even if they only have 140 characters to do so. The FTC and Deutsch L.A. reached a settlement regarding the agency reportedly using social media to promote a client's work without disclosing its bias. The implications of the court case -- that even statements made on personal social media accounts need to be transparent if there may be any brand bias -- will resonate throughout the industry.

Sites certified as secure often more vulnerable to hacking, scientists find

Seals certifying the security of e-commerce sites and other online destinations have long aroused suspicions that they're not worth the bits they're made of -- much less the hundreds or thousands of dollars they cost in yearly fees. Now, computer scientists have presented evidence that not only supports those doubts but also shows how such seals can in many cases make sites more vulnerable to hacks. A recently published academic paper discovered an almost universal lack of thoroughness among the 10 seal providers studied.

Noncommercial Broadcasters Take Issue With Park Filming Proposal

Public broadcasters are not happy with a US Forest Service directive on vetting filming requests in national parks, arguing it would be illegal content-based regulation. While they are fine with leaving the wilderness untrammeled, they also don't want the Forest Service to run roughshod over the Constitution.

In a filing, the groups ask the Forest Service to recraft the directive, and warn there could be legal action if that does not happen. The service is proposing issuing a directive that officials evaluate TV and film projects that want to use public lands on whether they have a "primary objective of dissemination of information about the use and enjoyment of wilderness or its ecological, geological, or other features." That, says a coalition that includes the Corporation for Public Broadcasting, the Public Broadcasting Service, National Public Radio, and the Association of Public Television Stations, would be tantamount to government officials making content-based judgments about whether to issue permits.

National Association of African American Owned Media Seeks More Diverse Contracting From AT&T/DirecTV

The National Association of African American Owned Media has filed a $10 billion lawsuit against AT&T and DirecTV for race discrimination and violation of the Civil Rights Act of 1866, alleging discrimination in contracting.

"It is estimated that collectively, AT&T and DirecTV spend approximately $22 billion dollars in both cable channel carriage license fees and advertising," NAAOM said, "while less than $3 million of those dollars are allocated to 100% African American owned media." AT&T is currently in the process of trying to buy DirecTV and efforts to spur deal conditions or pledges on diversity, in programming and contracting, are not unusual.

CNN's Van Jones Speaks on Tech's Digital "Cotton Pickers"

When CNN’s Van Jones took the stage at San Francisco’s Glide Memorial Church at the behest of Ben and Felicia Horowitz, he didn’t mince words. “How many of you guys have a smartphone? How many of you have downloaded an app? How many of you have uploaded one?” he asked the audience of about 200 Glide regulars and friends of the Horowitz’s. Few in the audience raised their hands. “You know why? ’Cause you’re suckers,” he continued. “Here you are, moving your thumbs around, you’re so cool, making other people money. You know what we used to call that? Picking cotton, picking fruit in the field. Nothing wrong with it. But you deserve to be more than just digital cotton pickers in the information age. You need to be uploading and not downloading. Your genius should be tapped.”

Media raises criticism in Eric Garner case

[Commentary] News outlets from across the spectrum question a grand jury’s decision not to indict Officer Daniel Pantaleo in the death of Eric Garner. But while liberal commentators tended to frame the news within a narrative of institutional racism, their conservative counterparts chastised the efficacy of the criminal justice system and enforcement of what they see as bad laws.

'Serial' will make podcast more profitable

"Serial" is the podcasting world's first mega hit. And that could translate into bigger audiences and bigger paydays for other podcasters.

According to podcast advertising company Podtrac, the first nine episodes had about 2.2 million listeners each. The top ten podcasts after "Serial" bring in an average of 620,000 listeners per episode. Advertisers have been reluctant to put money into podcasts because the reach was minimal, but that's changing. Some experts say podcast listeners are more engaged than a television audience, especially when the ads are delivered by the host in a similar style as the rest of the show.

The big winner of the holiday season so far: mobile shopping

For the first time ever, smartphones and tablets accounted for the majority of all online traffic on Thanksgiving Day, according to data analysis by IBM. On Black Friday, one in four online purchases were made on a mobile device. "The consumer expects to be able to go in and out of a physical and digital world in a completely seamless way," said Doug Hope, a retail marketing expert with GlobalShop. "This is the very beginning of a very significant shift in focus."

To address tech’s diversity woes, start with the vanishing Computer Science classroom

[Commentary] The number of schools offering AP Computer Science has dropped 35% in recent years. Today, despite clear real-world relevance, the subject is more often viewed as an elective, a club, or an after-school activity than as a core subject. The message seems to be that not everyone needs to know about computers. And that may be one of the reasons why computer science still has such a diversity problem.

#Hillary #TedCruz rule: Exclusive data show they're already dominating on Facebook, Twitter

Social media has no doubt who the most buzzworthy potential presidential candidates are at the moment for 2016: Hillary Clinton and Sen Ted Cruz (R-TX) together accounted for 40 percent of the discussion on Facebook and nearly half -- 47 percent -- of mentions on Twitter among 10 top presidential possibilities in the past three months, according to new data from Facebook and Twitter.

Meanwhile, Jeb Bush’s big name didn’t spark much chatter at all. He garnered only 3 percent of the Facebook mentions and 2 percent of tweets, fewer than nine other would-be contenders. Following Cruz and Clinton on Facebook are Gov Scott Walker (R-WI) and Gov Rick Perry (R-TX), each tied for 11 percent of the conversation, or 2.9 million interactions. Gov Perry had 1.1 million people talking about him, while Gov Walker had 1 million. Sen Rand Paul (R-KY) and Sen Elizabeth Warren (D-MA) follow with 8 percent for 2.1 million interactions each, though Sen Warren beats out Sen Paul with 900,000 people talking about her, compared with 800,000 people for Sen Paul.