January 2015

Public and Scientists’ Views on Science and Society

New Pew Research Center surveys of citizens and a representative sample of scientists connected to the American Association for the Advancement of Science (AAAS) show powerful crosscurrents that both recognize the achievements of scientists and expose stark fissures between scientists and citizens on a range of science, engineering and technology issues.

This report highlights these major findings:

  • Science holds an esteemed place among citizens and professionals. Americans recognize the accomplishments of scientists in key fields and, despite considerable dispute about the role of government in other realms, there is broad public support for government investment in scientific research.
  • At the same time, both the public and scientists are critical of the quality of science, technology, engineering, and math (STEM subjects) in grades K-12.
  • Despite broadly similar views about the overall place of science in America, citizens and scientists often see science-related issues through different sets of eyes. There are large differences in their views across a host of issues.
  • Compared with five years ago, both citizens and scientists are less upbeat about the scientific enterprise. Citizens are still broadly positive about the place of US scientific achievements and its impact on society, but slightly more are negative than five years ago. And, while a majority of scientists think it is a good time for science, they are less upbeat than they were five years ago. Most scientists believe that policy regulations on land use and clean air and water are not often guided by the best science.

Is TV Making Up for Lost Viewership by Stuffing More Ads Onscreen?

Beset by declines in audience, a majority of US cable networks stuffed more commercials onto their air in the fourth quarter of 2014, with Viacom boosting its ad load by 13 percent across its cable networks; A+E Networks increasing the number of commercials it runs by 10 percent; and Discovery Communications adding 9 percent more TV spots.

On the broadcast side, Fox raised the number of spots it aired by 15 percent in the quarter, said independent analyst Michael Nathanson, while ABC and CBS reduced theirs by 2 percent and NBC cut its by 6 percent. Ad spending on TV in the fourth quarter fell by 2 percent. Among the factors was a 9 percent dip in overall ad spending by automotive advertisers, the largest spender on all types of advertising during the period.

Associated Press looks to expand its automated stories program following successful launch

In the last three months of 2014, the Associated Press published 3,000 articles on the earning reports of US companies. Previously it could publish only 300.

With the exception of big banks, which have extremely complicated earnings reports, the AP is relying on automation software that scans company’s earnings and produces a narrative. Lou Ferrara, the AP Vice President and Managing Editor who oversees business news, said his customers have been happy with the increase in content. Ferrara mentioned sports leagues with smaller audiences as possible areas of expansion, such as Major League Soccer, the Women’s National Basketball Association, Minor League Baseball and Division II college sports.

‘Parks and Recreation’ takes on online privacy. And it hits close to home.

Leslie Knope, the plucky public servant at the center of the NBC comedy "Parks and Recreation," just finished battling a data-mining tech company. But even though the current season is set in the near future of 2017, the show reflects the online privacy debate already happening today.

Leslie and her husband Ben are the moral and ethical centers of the show -- and the fact that they get the often self-undermining residents of their town to generally agree that Gryzzl, a fictionalized giant tech company, has gone too far is a testament to just how much the debate over online privacy has penetrated public consciousness.

Mobile Broadband Demand May Lead to Small Cell Central Offices

Wireless network operator deployments of small cells will bring major changes to the way the operators architect their networks, said Iain Gillott, President of wireless research firm iGR.

In addition to triggering the deployment of fiber backhaul to small cell sites, iGR believes small cells needed to satisfy mobile broadband demand will drive wireless operators to establish local data centers that will resemble traditional Class 5 central offices -- an ironic twist for an industry that has been consolidating and decommissioning central offices. While traditional macrocell networks were designed for mobile users passing through coverage areas, mobile data often is consumed while users remain in specific locations for an extended period of time. Coffee shops become 4G hotspots at busy times as customers find on-site Wi-Fi to be overloaded and switch to 4G. The place where the baseband equipment will be housed could look something like a traditional central office, said Gillott, who expects a major wireless operator to have about 1,000 such locations nationwide, including several such locations in each metro area. These central office-like locations also could serve another important function -- housing content servers for offerings such as You Tube and Netflix, thereby minimizing latency and improving the viewer’s experience.

NBC scores a record haul from Super Bowl ad sales

NBC said that it has sold all the available commercial spots for the February 1st NFL championship, establishing a new revenue record for what is traditionally TV's biggest event of the year. NBC did not disclose how much it expects to generate, although executives said each 30-second spot sold for an average of $4.5 million. That could help NBC generate more than $360 million from the event. More than 70 advertisers will be featured in 2015's upcoming game. NBC is also making history by running a Spanish-language telecast of the NFL championship on its newly rebranded NBC Universo cable channel.

Comcast/Time Warner Cable Extend Merger End Date to August

Comcast and Time Warner Cable have agreed to extend the end date of their merger agreement by six months to August 12, 2015. The companies had initially told the Securities and Exchange Commission they thought the deal would be completed by Feb. 12, 2015, a year from the deal's announcement -- but as is standard, the agreement also anticipated that an extension might be necessary given that neither company controls the vetting process by the Federal Communication Commission and Justice Department.

Gov Mike Pence will reject 'Just IN' if it's state-run news

Governor Mike Pence (R-IN) said he would reject any version of his new "Just IN" website that looks like state-run media, continuing to distance himself from a written news service plan developed by his staff. Meanwhile, Gov Pence's communications staff, who authored the plan for "Just IN," scrambled to tamp down concerns over the news service in a strange, sometimes emotional exchange with Indiana Statehouse reporters.

Gov Pence appeared on a radio talk show to explain his administration's new communications plans, at one point saying he was unsure who wrote the plan for "Just IN". The radio host continuously pressed Gov Pence to abandon any plan for a state-run news service, until Gov Pence finally said he would reject any state-run news outlet. As Gov Pence went on the radio, Pence Communications Director Christy Denault sought to allay concerns from Indiana media in a news briefing. Denault insisted that the plan for "Just IN" started as an idea to update the state's online press release calendar system and said she was always planning to ask Indiana media for their input on what would be useful. Denault said that the use of journalism language in the documents unearthed by The Star was "shorthand" and never meant to give the idea they would be running a competing news outlet.

FCC Commissioner Rosenworcel announces staff changes and new appointments

Commissioner Jessica Rosenworcel of the Federal Communications Commission announced the departure of David Goldman and Clint Odom from her office. She also announced the promotion of Priscilla Delgado Argeris to the position of Senior Legal Advisor and the promotion of Valery Galasso to Policy Advisor. In addition, she announced that Travis Litman has joined her office as Legal Advisor and Jennifer Thompson has joined her office as Special Advisor and Confidential Assistant.

Goldman, who has served as Senior Legal Advisor for Commissioner Rosenworcel with responsibility for wireless issues, has been appointed Chief Counsel for communications policy for House Commerce Committee Ranking Member Frank Pallone, Jr. (D-NJ). Odom, who has served as Policy Director for Commissioner Rosenworcel with responsibility for media issues, has been appointed General Counsel of the Senate Commerce Committee under the leadership of Ranking Member Bill Nelson (D-FL).

Hillary Clinton looks to President Obama digital alums

Apparently, two of President Barack Obama’s 2012 digital masterminds are among the leading contenders for top technology jobs in Hillary Clinton’s Presidential campaign-in-waiting.

Teddy Goff, who ran the day-to-day digital shop for President Obama, and Andrew Bleeker, an online advertising guru from the President’s reelection effort in Chicago (IL), are the most frequently named candidates for the role of Clinton’s chief digital strategist, a job that most likely means a prime seat in the inner campaign cabinet. The list of potential senior Clinton tech hires also includes more than a dozen specialists with ties to the Obama White House, Clinton’s 2008 presidential bid, Democratic congressional campaign offices and the outside groups and firms that supply the party with online infrastructure. No Clinton campaign job offers have been made public yet. But Democratic operatives who wrote the playbook on how best to fold technology into a presidential run say it’s only a matter of time before the initial hires are on the clock.