Apple reports largest profit in history
Apple surpassed even the most bullish Wall Street expectations for its holiday quarter with an improbable trifecta: selling more iPhones at higher prices -- and earning more on each sale.
The company said it sold 74.5 million iPhones in the quarter, 46% above a year earlier, while lifting the average selling price of the devices by $50 from the prior year. The total equates to more than 34,000 phones an hour, around the clock. Consumers snapped up Apple’s two new larger-display phones, the iPhone 6 and iPhone 6 Plus, which made their debut in September, after years in which Apple ceded the large smartphone market to rivals. Revenue increased 30% to $74.6 billion from $57.6 billion. Apple posted net of $18.0 billion for its fiscal first quarter ended Dec. 27, 2014, up 38% from $13.1 billion in the same period a year earlier. That is more than 435 of the companies in the S&P 500 index each made in total profits since 2009, according to S&P Capital IQ.