February 2015

Rivals Google and Apple Fight for the Dashboard

After years of being treated as an interesting side business, automobiles have become the latest obsession for Silicon Valley, with Apple assigning about 200 engineers to work on electric vehicle technology and Google saying it envisions the public using driverless cars within five years. But nowhere is that obsession playing out more immediately than in the battle to develop the next generation of cars’ dashboard systems.

In the coming weeks and months, dealerships around the country will begin selling vehicles capable of running Android Auto, Apple CarPlay, or both. The systems go far beyond currently available Bluetooth pairing for playing music or making a hands-free call, and allow for Google’s or Apple’s operating system to essentially take over the center screen and certain buttons within the car. “Consumers have spoken,” said John Maddox, assistant director of the University of Michigan’s Mobility Transformation Center. “They expect to have coordination between their phone and their vehicle.”

Pandora Making Bid to Unruffle Music World

Since it started 10 years ago, Pandora has come to dominate Internet radio, with more than 81 million people streaming about 1.7 billion hours of music every month. In January, Pandora delivered more audio to mobile devices in the United States than YouTube did video, according to comScore. But along the way, Pandora has antagonized the music industry by pushing for lower royalty rates, even as its payments have been criticized as unsustainable.

To repair its relationships in the music world, Pandora has created a division to work with labels and artist managers, opened its vast databanks, and begun experimenting with artist promotions. Pointing not to the royalties it pays but to the power of its information, Pandora in October introduced the Artist Marketing Platform, a free data dashboard for artists showing which of their songs are most popular, and where. Yet, Pandora has continued to push for lower royalties, leading to skepticism about the company’s intentions.

The Google-Apple Mobile Battle

Mobile advertising is all the rage. But determining which operating system captures the biggest share of that booming market depends on what metric you use. From the standpoint of impressions, Google ’s Android takes the cake. It increased its share of mobile-ad impressions to 62.7 percent in the fourth quarter from 37.7 percent in 2014, according to data from Opera Mediaworks, cited by eMarketer. That put it ahead of Apple’s iOS, which had a 27.2 percent share in the fourth quarter, down from 43.4 percent a year earlier. But iOS still dominates on one crucial front: It took 51.7 percent of global mobile-ad revenue in the fourth quarter versus 41.2 percent for Android. Those shares didn’t change much year over year. Apple’s iOS had a 55.7 percent share in the fourth quarter of 2013, while Android’s was 37.7 percent. One explanation: iOS tends to be stronger in developed markets where ad spending is more robust. So while Android accounted for 84.4 percent of smartphone shipments in the third quarter, according to IDC, iOS’s 11.7 percent share may simply have been sent to a bigger-spending part of the world.

Why I am stepping out of the debate on women in technology

[Commentary] I am very glad to have spent time and energy advocating for women in technology. I have written more than 75 articles on this subject in global publications. But I may have made the mistake of fighting the battles of women in technology for too long. And I may have taken the accusations too personally.

Today there is a chorus of very powerful, intelligent, voices who are speaking from personal experience. The women who I have written about, who have lived the discrimination and abuse, as well as others, deserve the air time. So I am going to bow out of this debate. I am still going to be an advocate for disenfranchised minorities; I will continue to mentor women and men entrepreneurs; I will surely coach my friends who are in positions of power in corporations; and I will echo the words of great women. It gives me great hope to see women taking their rightful place alongside men in building the innovation economy and in having Silicon Valley become a true meritocracy.

[Vivek Wadhwa is a fellow at Rock Center for Corporate Governance at Stanford University]

Twitter wants aggressive net neutrality rules

Days ahead of a vote by federal regulators on the future of the Web, Twitter is coming out in support of the government's plan to treat Internet providers more like traditional phone service. Twitter says that it previously backed "common sense net neutrality rules" through a Washington trade group, the Internet Association. But now the company is going further.

Independently, Twitter is arguing that the Federal Communications Commission should move ahead with the most aggressive rules ever proposed for Internet providers -- to be sure that they don't unfairly speed up or slow down some sites over others or create Internet "fast lanes" that give wealthy firms an advantage over smaller ones. Beyond endorsing some of these provisions, Twitter says it's "pleased" about the possibility of Congress tackling net neutrality -- but the company stopped short of backing any specific plan.

Why teens are leaving Facebook: It’s ‘meaningless’

Teens are leaving Facebook in droves for new friends like Instagram, Snapchat and Twitter -- at an estimated rate of up to a million a year. It might seem like no big deal to a service that boasts over 1 billion users and counting, but teens tend to be bellwethers of trends. Early adopters of Instagram, they saw that it was more than just a cool filter for your phone before the rest of us caught up.

David Ebersman, the former chief financial officer for Facebook, argued that the reason was that Facebook was no longer the hip hangout spot on the Internet for teenagers, and there’s a simple reason for that: It’s hard to look cool when you’re hanging out with Mom and Dad. The social media service is highly popular among their Gen X and Baby Boomer parents -- who, as Bustle’s Krystin Arneson writes, “came to keep an eye on their kids, but stayed when they discovered that connecting with other adults was fun.” With widespread parental supervision on the service, many teenagers prefer the anonymity of Whisper, the iPhone era’s version of PostSecret.

Google to teach Boys & Girls Clubs to code

Google is teaming up with Boys & Girls Clubs of America to bring a program that teaches computer science to more elementary and middle-school students across the country. Called CS First, the program teaches kids ages 9 to 14 how to express themselves and their interests through computer code. Google launched CS First in July 2013 as a pilot program out of its South Carolina data center.

The program geared to fourth- to eighth-graders is called a "club in a box." Anyone, a teacher, coach or volunteer, can use the online curriculum to teach kids the basics of coding. More than 18,000 students have taken part in the program at one of more than 1,200 CS First clubs around the country, according to Google.

Legal patchwork rules Internet of Things and its users

With smart gadgets already flooding the market and thousands more expected in coming years, the Internet of Things is emerging amid a regulatory wilderness. The breakneck pace of this technology has far outpaced the legal system's ability to keep up with it, many experts contend. Because of legal loopholes, consumers often lack any right to control how long their data is kept, who it is shared with and what is collected about them, including such personal information as their finances, mental health, political leanings and sexual orientation.

And while ideas differ on what should be done about that, there is widespread agreement that it will be crucial to make sure the intimate details these devices gather on everyone won't be strewed willy-nilly across the Web. Neil Richards, a law professor at Washington University in St. Louis, believes lawmakers eventually will do more to protect the personal data captured by the growing array of smart gadgets. But he cautioned that "the scope of that protection and how long it takes to get there is absolutely up for grabs."

Senate Homeland Security Committee Chairman: Cyberattacks are biggest threat to privacy

Senate Homeland Security Committee Chairman Ron Johnson (R-WI) argued that the danger from cyberattacks are the real threat to Americans' privacy and pushed for robust legislation. “Reducing this threat would benefit every American,” he said. “Ignoring it will guarantee that future attacks will produce headlines describing lasting harm to America.”

Chairman Johnson expressed confidence for legislation, noting that President Barack Obama is also pushing for a bill to increase cyber sharing. “Hopefully, now that the President has acknowledged cybersecurity as a priority, all interested parties will realize that the greater threat to Americans' privacy and liberty really are the cyberattacks themselves,” Chairman Johnson said. “Enhancing America's cybersecurity is a priority of my committee, and was the subject of my first hearing as Chairman,” he said. “It is the focus of other committees in Congress, and we are working with them to craft a legislative solution that takes important first steps in mitigating the threat.”

National Association of Broadcasters to FCC: Keep Incentive Auction Simple

The National Association of Broadcasters criticized the Federal Communications Commission's plan for the reverse auction it plans to use to buy TV spectrum from broadcasters earl in 2016, saying that it adds "layers of complexity and uncertainty to an already inherently complicated auction." Rather than relying on academics and attempting to address every ancillary issue, the trade group said in formal FCC comments on the incentive auction planning, that the agency should follow the road map it used in the just-completed AWS-3 auction that yielded $40 billion. In particular, the NAB made three recommendations:

  1. The FCC should drop its proposed used of dynamic reserve pricing
  2. The FCC should abandon its proposal to allow 20 percent variability in its band plan
  3. The FCC should offer wireless carriers as much nationwide, paired, unencumbered spectrum as possible