OTT and TV Will Coexist, and It Will Be Beautiful
[Commentary] In the case of over-the-top (OTT) and TV, history has already foreshadowed the future. When cable came onto the scene, the industry all but sounded the death knell for television. But look where we are now: Cable ultimately evolved television to the point where we make no distinction between the two. It’s all simply TV. So if there’s not going to be a decent throwdown to watch (ahem, Mayweather-Pacquiao), what’s so interesting about the future of OTT? It all comes back to storytelling.
Call it the Law of Conservation of Media. Nothing is destroyed or lost, but all that creative energy and innovation just morphs into the next generation of storytelling. OTT will not chew up and spit out traditional TV, but instead will learn to live, integrate and find its place right alongside TV. In doing so, OTT will shape the development of TV, and (eventually) seamlessly combine with it to become something bigger and better than the sum of its parts. Sure, there will be conflicts, but their resolutions won’t leave behind salted earth, rather even more fertile ground in which tomorrow’s greatest ideas can start to germinate. And it’s our job to be the drivers of this change.
[Dermot McCormack is President of AOL Video and Studios]