TV Ignores Women's Sports Now More Than It Did 25 Years Ago
Women's sports have come a long way in the last couple of decades. But the media is stuck in the past. In 1989, University of Southern California first analyzed broadcasts from Los Angeles network affiliates KCBS, KNBC and KABC, as well as ESPN's "SportsCenter" to determine how frequently the outlets covered female athletes. They have recreated the study every five years. The latest update, published in June in the journal Communication & Sport, shows that women's athletics are virtually missing from TV.
Even though there has been a huge increase in the number of women who play sports and women's sporting events have grown more popular, media coverage of female athletes hasn't kept up. In fact, nearly three decades after the researchers started the study, they note that the presence of female athletes on TV is "dismally low" -- even lower than it was when they first took on the project. The three local LA network affiliates dedicated about 5 percent of their coverage to women's sports in 1989. In 2014, that number was down to 3.2 percent. For almost every network examined, coverage of women's sports was higher 10, 15, 20 and 25 years ago than it is today.