State of the News Media 2016
Five Key Takeaways from Pew Research Center's report:
- In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010.
- Digital ad spending went up 20% last year, and mobile advertising now tops desktop, but journalism organizations have not been the primary beneficiaries. There was explosive growth in mobile advertising,
- In contrast to newspapers’ troubles and digital’s rise, local television news revenue is relatively steady at $18.6 billion – at least for now.
- Driven in part by a highly competitive presidential primary season, cable news saw its viewership jump 8%, to an average of 3.1 million viewers in prime time.
- Podcasting continues to experience audience growth – though this includes both those podcasts focused on news and those looking at other subjects.