Yes, Donald Trump has been good for the media business
Here is an eye-popping figure: "CNN will make approximately $100 million in television and digital advertising revenues more than it would expect in the typical election year," according to NPR. Just to reiterate: That's not $100 million total; that's $100 million on top of the money CNN would have raked in anyway. As NPR's David Folkenflik wrote, "The network has turned a financial corner thanks to the painstaking initiatives of its chief, Jeff Zucker, and to the unpredictable words of another man not employed by CNN: Donald Trump."
Yes, Trump has been good for some in the media business. This has been obvious since the first debate of the Republican presidential primary, which smashed a cable TV viewership record with an audience of 24 million. Before the second debate, Advertising Age reported that CNN was charging 40 times its normal ad rate for the event.