September 2017

For a sense of the dilemma confronting Facebook over its ad-targeting system, consider the following word: confederate. As of Sept 27, any prospective advertiser who typed that word into Facebook’s ad-targeting engine would be prompted to distribute their ad to a potential audience of more than four million users who had indicated an interest in the Confederate States of America.

The social network recently grappled with revelations that advertisers were able to target Facebook users who used terms like “Jew hater” to describe themselves. But even after the company took steps to shut down those clearly offensive categories, other targeting terms remain that fall into a gray area. That includes categories like Confederate States, which are legitimate in principle but can be potentially problematic or misused in practice. It illustrates the blurry lines and policing challenge that confront Facebook in its ad targeting. And after a year in which the social network has accepted more responsibility to crack down on false or offensive material, and last week, when the company twice announced new measures to prevent abuses by advertisers, some experts said the scale of that challenge is only starting to become apparent.

The internet is a powerful enabler for social change; yet, for 34 million Americans it remains out of reach. A disproportionate number of these people include vulnerable populations such as low-income families or individuals, seniors, and adults living with a disability. Mobile Beacon works hand-in-hand with community organizations to create digital inclusion programs that provide the internet to the people that need it most. Together, we help connect people to this vital tool to improve their lives. That’s why we’re offering the to help you create programs that will really take off. When you become one of our pilot sites, you’ll have access to the full which includes:

25 donated 4G LTE mobile hotspots
FREE unlimited 4G LTE data plans during the pilot program
25 donated Lenovo Thinkpad E560 laptops

Pilot applications should have a clear focus on how mobile, high-speed internet will make a tangible change for the people you serve. Provide as much detail as you need to explain what you plan to do and how you will measure your impact.

The United States has asked China not to implement its new cyber security law over concerns it could damage global trade in services. China ushered in a tough new cyber security law in June, following years of fierce debate around the move that many foreign business groups fear will hit their ability to operate in the country. The law requires local and overseas firms to submit to security checks and store user data within the country. The United States, in a document submitted for debate at the World Trade Organization Services Council, said if China’s new rules enter into full force in their current form, as expected by the end of 2018, they could impact cross-border services supplied through a commercial presence abroad.

“China’s measures would disrupt, deter, and in many cases, prohibit cross-border transfers of information that are routine in the ordinary course of business,” it said. “The United States has been communicating these concerns directly to high level officials and relevant authorities in China,” the US document said, adding it wanted to raise awareness among WTO members about the potential impact on trade. “We request that China refrain from issuing or implementing final measures until such concerns are addressed.”