A New Chapter for the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB), a massive trade group that represents companies on all sides of the digital ads ecosystem, is about to get a whole lot more involved in tech policy discussions on Capitol Hill. IAB has tapped Lartease Tiffith, an Amazon public policy executive and former aide to Vice President Kamala Harris, to lead its policy shop. And Tiffith plans to make the group’s presence known.