2021 Broadband Consumer Study

This research, conducted by RVA LLC Market Research & Consulting (RVA), concludes that when compared to other broadband technology—including cable, DSL/FTTN, satellite, mobile wireless and fixed wireless—fiber has stronger reliability, the highest satisfaction rates, and lowest cost per Mbps. This annual research provides a snapshot of the current broadband market. It includes the latest broadband technology deployment numbers, satisfaction rates, and market growth rates. The FBA leverages the results to set strategic initiatives, and FBA members utilize this data to guide current and future fiber deployment plans. Key findings:

• Highest Satisfaction Rating: Fiber has an average net promoter score of 20% (scores of other broadband types range from -5% to -45%).
• Highest Reliability based on reported outages
• Highest Speeds and Lowest Latency based on random speed tests.
• Lowest Cost per Mbps at $0.66 (Other technologies range from $1.00 - $6.00 per Mbps).
• Increase in value to Real Estate: Increasing the value of homes by 3.4%, apartment rental prices by 8.1% and apartment operating income by 15%.