2024 State of Nonprofit Digital Engagement Report

Nonprofits are stepping up as leaders in artificial intelligence (AI) adoption, with 58 percent using AI in their digital communications—surpassing the 47 percent of B2C businesses. From local groups to major healthcare and educational institutions, nonprofits are leveraging AI to better understand and engage with their audiences. In this new era of digital engagement, it’s not just about the tools; it’s about creating personalized, meaningful connections with beneficiaries, patients, students, and program participants. The 2024 State of Nonprofit Digital Engagement Report provides key insights into how nonprofits, public sector organizations, and healthcare and education institutions classified as 501(c)(3) are using AI and digital strategies to drive deeper relationships and sustainable impact.