28 Percent Of TV Viewing Done Via Streaming

According to a new study, 28 percent of all TV viewing is now done via digital streaming. Research company GfK MRI says that accessing subscription or free online platforms using a personal computer or mobile device accounts for 16 percent of time spent with TV content. Streaming via a connected TV set accounts for another 9 percent and using other devices, including game consoles covers another 3 percent. The study found that 41 percent of TV viewers are what GfK MRI calls "Digital Enthusiasts" who have a traditional pay-TV subscription plus three streaming TV services. The study is part of GfK MRI's "The Future of TV" series, which found the viewers still like old-fashioned TV viewing. The most popular way to watch TV remains live when first broadcast, and watching live accounts for 39 percent of time spent with TV content.