Amazon prepares to break into ad industry

Amazon is making a serious effort to break into the digital advertising business, an arena dominated by its fellow behemoth competitors, Google and Facebook. The company is opening a new office in New York City, which it says will bring more than 2,000 jobs. The new space will also bring it closer to New York’s advertising agencies. Media agency executives have already said that they have been increasingly contacted by Amazon representatives trying to sell them and their clients ad space. Amazon has already begun to beef up its ad sales team and enhance its programmatic advertising business.