Online Nation 2024 Report

This annual publication looks at what people in the UK are doing online, how they are served by online content providers and platforms, and their attitudes to and experiences of using the internet. In May 2024, UK adults spent an average of 4 hours 20 minutes a day online, across smartphones, tablets and computers.  Almost half (48%) of the time UK adults spend online is on services owned by Alphabet or Meta. Reddit was the fastest-growing large social media platform in the UK, reaching more than half of UK online adults by June 2024. Eighteen to 24-year-old TikTok and Snapchat visitors spent on average about an hour per day on each service. Search engines are still widely used; 90% of UK online adults visited at least one of the top ten highest-reaching search engines in May 2024.