AT&T told to stop calling U-verse the “Fastest Internet for the price”

An advertising review board has told AT&T that it should either stop advertising U-verse as the "Fastest Internet for the price" or make it clear to consumers that the claim refers to a 3Mbps service, one of the slowest speeds AT&T offers.

After a complaint from Comcast, the National Advertising Division (NAD) of the Council of Better Business Bureaus agreed that the "Fastest Internet for the price" claim is misleading. "NAD recommended that AT&T either discontinue its 'Fastest Internet for the price' claim or modify the claim by ensuring that consumers understand that the claim is based on a comparison of pricing for 3.0 Mbps service," NAD said.