Audiences Increasingly Going Mobile for Entertainment

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights (VMI) Series, which takes a look at brand and consumer behavior across the Silicon Valley-based company's global reach of 330 million people. Past studies in the VMI Series have zeroed in on automobile and multicultural topics. The number of people who said they looked at entertainment content on their smartphones during a given month went up 28 percent. Purchasing tickets using a mobile device increased 40 percent. Mobile audiences were also twice as likely to click on entertainment ads than those who viewed the spots on a non-smartphone platform. They were 45 percent more likely to remember the ads, compared to 24 percent of those using a regular computer or other non-mobile device.