Michelle Castillo
President Trump says he's open to working with Democrats in regulating social media companies like Facebook and Twitter
President Donald Trump said on that he's open to working across the aisle with Democratic lawmakers to regulate social media. President Trump was asked if social media companies were unfairly censoring conservative voices and if he would work with the opposition party to rein in their power. "Believe it or not, I'm really one that really likes free speech," President Trump said. "A lot of people don't understand that. When you start regulating, a lot of bad things can happen. But I would certainly talk to the Democrats if they want to do that. And I think they do want to do that."
IAC's Barry Diller: Comcast is the 'most perfectly positioned ' company in media now
"Of all those companies, Comcast is the most perfectly positioned because they are really on the distribution side in a significant way, and they're on the production side also in a significant way," said Barry Diller at the Internet Association's Virtuous Circle Summit. "Whichever one you bet on for having the ability to grow in the period when big technology companies take over almost anything, that's a pretty good bet." The era of a handful of traditional media companies dominating the landscape is over as more technology giants get in the game, Diller said.
Comcast Apologizes for Customer Service Call From Hell
Comcast says it's sorry for the unusual inconvenience it caused AOL VP of product Ryan Block during a 20-minute phone call where Block, somewhat painfully, tried to disconnect his service while a customer service representative refused to do so.
"We are very embarrassed by the way our employee spoke with Mr. Block and Ms. Belmont and are contacting them to personally apologize," Tom Karinshak, Comcast Cable SVP of customer experience, said. "The way in which our representative communicated with them is unacceptable and not consistent with how we train our customer service representatives. We are investigating this situation and will take quick action.”
Videology Breaks Down How Millennials Consume TV
Today's millennial viewer spent more time on digital media than watching TV in 2013, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to tuning into more online video than broadcasted shows.
Videology CEO Scott Ferber said with the changing definition of TV, watching a program doesn't necessarily mean crashing on your couch across from a glowing box.
"Everyone knows that they've got to be in video, and this year the conversations have begun in earnest. If this year is the tipping point, next year, we’ll begin to see the consistent flow of dollars between screens," he said.
Ferber added that if advertisers want their online video campaigns to resonate, they should target a balanced media approach. That means using TV's vast influence for the majority of demographic groups while also tapping into online video for specific younger targets.
Audiences Increasingly Going Mobile for Entertainment
A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights (VMI) Series, which takes a look at brand and consumer behavior across the Silicon Valley-based company's global reach of 330 million people. Past studies in the VMI Series have zeroed in on automobile and multicultural topics. The number of people who said they looked at entertainment content on their smartphones during a given month went up 28 percent. Purchasing tickets using a mobile device increased 40 percent. Mobile audiences were also twice as likely to click on entertainment ads than those who viewed the spots on a non-smartphone platform. They were 45 percent more likely to remember the ads, compared to 24 percent of those using a regular computer or other non-mobile device.
Will Beats Help Apple Solve its Millennial Problem?
Apple's rumored decision to purchase Beats Electronics for a vast $3.2 billion has puzzled many across the tech sphere. But, there may be a simple answer: Purchasing the Jimmy Iovine and Dr. Dre empire may give Apple a slice of the millennial pie.
"I got teens, and they don't listen to anything unless it's with those headphones. The association that Beats has with teens is it's cool. Apple is the brand of your mom,” Jonathan Adams, digital agency iCrossing’s head of media in North America, said. Adams points out that Apple obviously doesn't have a brand problem and is still profitable. But, it can't champion that spritely youthful image that wearing a pair of the bombastic headphones, which have become a fashion accessory, has.
And, it seems Apple wants its mojo back, as noted by its tepid dip in the Tumblr waters in March. Whether or not getting that millennial buzz is worth billions is another question.
While Beats will definitely help the brand expand into different demographics and markets, it also may provide insight into the booming wearable tech market and streaming music service.
"I think they are trying to appeal and reappeal to the younger demographic, but this is also about getting into other form factors in the future," she explained. Forrester principal analyst James McQuivey added that purchasing the Beats Music will jumpstart Apple's foray into streaming music world -- but argued it's a very expensive way to do it.
Clear Channel Says Radio Hosts Are Still Relevant
Radio isn’t dead. It just wasn’t advertised correctly, according to Clear Channel Communications CEO Bob Pittman.
“I think radio did a very poor job of marketing itself, and everybody started talking all about the shiny new things,” the MTV creator said.
Findings from the radio conglomerate showed on-air personality endorsements were similar to a friend’s recommendation -- and they trusted it more than a sponsored Facebook post, sponsored tweet or TV commercial. Six out of 10 listeners said that radio hosts were "like a friend" whose opinions they trusted. Forty percent argued that they felt radio personalities made the broadcast more personal, which turned listening to the radio into a more social event.
Pittman said the study is an example of the current efforts radio companies are now undertaking to showcase the influence the medium still has. He added that 92 percent of people listened to the radio every week in the 1970s, and the figure remains the same today when counting digital and other modern ways to tune in. With its digital toolbox, Pittman believes radio is unstoppable. Radio ads can be better targeted and have companion sites, video, visuals and even coupons.