Big Providers Claim Great Customer Service

In late October, the Federal Communications Commission (FCC) launched a “Notice of Inquiry that seeks information on current customer service practices to build a public record on the current state of customer support and ways that the FCC can “protect families and businesses that rely on these critical services.” The FCC sought comments from the public about broadband, cable, and telephone providers. The associations for the big internet service providers (ISPs) responded to the docket and basically said that their member companies offer great customer service. NCTA – The Internet and Television Association, which represents the big cable companies, filed comments that said that cable companies provide great service in today’s competitive market as a way to attract and retain customers. I’ve written over the years about the American Customer Service Index (ACSI), which measures customer satisfaction across all major industries each year. The ACSI historically ranked the ISP and cable industry at the bottom compared to other major industries. That put ISPs and cable companies below insurance companies, banks, and airlines in terms of customer satisfaction.