Cable keeps lagging in customer satisfaction, compared to fiber and fixed wireless access

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It seems cable internet providers are still lagging behind in customer satisfaction, especially when it comes to cost. In a 2024 CableTV survey, the best major internet service providers for overall satisfaction were either fiber or wireless providers, those being Google Fiber, T-Mobile, Verizon and AT&T. Meanwhile, Xfinity, Spectrum and Cox all hovered at or below 50 percent approval ratings for price satisfaction. Cable providers trending poorly on price satisfaction is becoming a common data point. Parks Associates' latest consumer study also found that fiber and mobile services score the highest for consumer value perceptions of their service, “especially on cost.” A 2023 CNET report found that fiber plans tend to be more expensive than cable, but “generally” deliver a lower price per megabit than other connection types. 

 


Cable keeps lagging in customer satisfaction, compared to fiber and FWA