Cable One scraps 100 Mbps plan as high-speed demand rises

Cable One unveiled a plan to ditch its 100 Mbps plan at the end of Q1 and make a 200 Mbps tier its entry-level offering, citing strong demand for higher-speed services. CEO Julie Laulis said approximately 22% of its residential broadband customers are currently on its 100 Mbps plan, but “200 meg will become – and quite honestly it already is – our standard offering.” She said the move comes in response to consumer demand for faster speeds, noting four out of five new customers in Q4 opted for speeds at or above 200 Mbps. She added sell-in for its 1-gig product has more than doubled since 2020 to over 14%. At the close of the current quarter, customers on the 100 Mbps tier will be automatically bumped up to its 200 Mbps plan at a monthly cost increase of around $5. Pricing for the 200 Mbps plan will remain at $65, but Cable One is planning to add a new 300 Mbps option to its lineup at a cost of $80 per month. Its 500 Mbps plan will run $90 per month.