Cable's record wireless gains create more trouble for mobile's Big Three

US cable's big wireless gains in 2022 and expected to continue paired with a broader deceleration across the wireless industry will make it difficult for mobile's "Big Three"—AT&T, T-Mobile, and Verizon—to beat and raise their subscriber targets. "The twin headwinds of decelerating industry growth and share loss to Cable are not sufficiently reflected in industry and company expectations, in our view," said MoffettNathanson Analyst Craig Moffett. US cable raked in more than 40% of wireless industry net adds in 2022. Growth for the Big Three mobile carriers slowed in 2022, ending with a 2.1% year-over-year growth rate. When accounting for 3G displacements, growth dipped to just 1.3%.