Campaigns Urged to Buy Minority Media

Multicultural Media, Telecom and Internet Council (MMTC) has joined with other civil rights and minority media organizations to urge the presidential candidates, party national committees and top SuperPACs to include minority media buys in their campaign ad plans, and not as last-minute afterthoughts. "Credibility and engagement of voters must be earned over time from the beginning to the end of campaigns," they wrote. "They cannot be produced with a 20-year-old recycled ad template published in the final two weeks of a campaign – a pattern that we have seen appear every two years."

The candidate letters went to "The Honorable" Hillary Clinton, Sen Ted Cruz (R-TX), Gov John Kasich (R-OH), and Sen Bernie Sanders (I-VT), and "Mr. Donald Trump." Among those also signing on to the letter were the National Association of Black Owned Broadcasters, the NAACP, and the National Urban League. They asked for an answer within 10 days on their specific plans to use minority broadcast, print and online media.