CES: Over Two Thirds of U.S. Homes Have HDTVs

The number of high definition, digital television (HDTV) sets in U.S. households continues to rise, hitting 69% according to new consumer research from Leichtman Research Group (LRG), up from 17% in 2006. That means 52% of U.S. homes have adopted it in the last five years.

The survey also found that a growing number homes have multiple HD sets, with 48% of HDTV households having more than one HDTV. Overall, about one-third of all U.S. households now have multiple HDTV sets -- up from about one-sixth of all households two years ago, and 4% five years ago. Yet about 45% of TV sets in HD households, and close to 60% of all TV sets in the US, are not HDTVs, which means a great deal of viewing still occurs in standard definition. The survey also found relatively robust demand for new HD sets, despite poor economic conditions. About 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 months.