Chromecast Juices OTT Video Device Sales

ABI research predicts that strong initial sales of Chromecast, the $35 Google device, will help push “over-the-top” (OTT) set-tops and dongles past 18 million units in 2013.

The initial stock of Chromecast devices at online sources such as Amazon sold out rapidly thanks to the low price ($35) and a promotion that included three free months of Netflix. Best Buy, meanwhile, expects to have a fresh stock in the “coming weeks” alongside a fresh round of Netflix promos, as long as supplies last. Meanwhile, customers who purchased the Chromecast at Amazon after the cut won’t get their hands on the product until mid-September, or longer.