Collegio Outlines NAB's DTV-Education Priorities

Jonathan Collegio, the National Association of Broadcasters' point person on the digital-TV transition, said Monday that the DTV education message's priorities are general awareness of the transition, awareness of the Feb. 17, 2009, date, and getting viewers to set up their converter boxes early rather than waiting until the last minute. Asked whether the DTV messages needed to be more specific to issues like setting up the boxes or scanning for new channels, he said it would be tough to do in a 30-second spot, but TV stations were doing hard news stories on the transition, suggesting that the longer format was a better place for that more specific information.