Comcast redesigns customer support forums, continues charm campaign

Comcast announced that it has redesigned its subscriber support forums in efforts to improve its customer service reputation. The update includes a new search function, featuring real-time suggestions for posts that match search terms. There's also an option on the search bar to create a new post if the user's search question doesn't return any useful results.

Other updates include reorganized content, as well as new features designed to highlight frequent posters as "kudoed authors." As an additional part of the $300 million effort to revamp its customer service offerings, Comcast is in the process of bulking up its digital teams, which are not only updating the support forum but also more carefully monitoring discussion on platforms like Twitter, as well.