Comcast Unifies Broadcast, Digital Video Distribution Platform

Comcast Wholesale and thePlatform, the online video publishing firm Comcast acquired in 2006, used the 2016 National Association of Broadcaster show to unveil theVideoPlatform, billing it as a unified system for the distribution of broadcast and digital video to multiple screens that will put in on stronger competitive footing with the likes of MLB Advanced Media and Verizon Digital Media Services (VDMS).

Comcast Platform Services said theVideoPlatform is underpinned by its media infrastructure and mpx, which has long been thePlatform’s flagship online video publishing product. The new, unified product also comes about six months after former co-CEO Marty Roberts left thePlatform and the unit was aligned under Matt McConnell, SVP and GM of Colorado-based Comcast Wholesale. Targeted at broadcasters, other pay-Tv companies, programmers and digital media publishers, the integrated product mix will handle elements such as video management, publication, distribution and monetization, Comcast said.