Consumer Broadband Labels Now Required Nationwide at Points of Sale

Federal Communications Commission Jessica Rosenworcel welcomed the start of a new era in broadband price and service transparency. The nationwide launch of the Broadband Consumer Labels means internet service providers are now required to display consumer-friendly labels at the point of sale. The Broadband Consumer Labels resemble the well-known nutrition labels that appear on food products. To ensure the label benefits all consumers, the FCC adopted language and accessibility requirements for the label's display. Labels are required for all standalone home or fixed internet service or mobile broadband plans. Providers must display the label—not simply an icon or link to the label—in close proximity to an associated plan’s advertisement.  Accurate, simple-to-understand information about broadband internet access services helps consumers make informed choices. Transparency is central to a well-functioning marketplace that encourages competition, innovation, low prices, and high-quality service. The labels are designed to provide clear, easy-to-understand, and accurate information about the cost and performance of standalone high-speed internet services.