Digital Advertising Company Settles FTC Charges It Deceptively Tracked Consumers Both Online and Through Their Mobile Devices

Turn Inc, a Redwood City (CA) company that enables sellers to target digital advertisements to consumers, has agreed to settle Federal Trade Commission charges that it deceived consumers by tracking them online and through their mobile applications, even after consumers took steps to opt out of such tracking. “Turn tracked millions of consumers online and through mobile apps even if they had taken steps to block or limit tracking,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “The FTC’s order will ensure the company honors consumers’ privacy choices.”

According to the FTC’s administrative complaint, Turn’s privacy policy represented that consumers could block targeted advertising by using their web browser’s settings to block or limit cookies. In fact, the complaint alleges that Turn used unique identifiers to track millions of Verizon Wireless customers, even after they blocked or deleted cookies from websites. In addition, the agency charged that Turn’s opt-out mechanism only applied to mobile browsers, and did not block tailored ads on mobile applications as the company claimed.