The dynamic Internet marketplace at work: Consumer demand is driving Google and Yahoo encryption efforts

[Commentary] Google and Yahoo announced that they will both be creating secure, encrypted, spy-free email services by early 2015. One reason e-mail has not been encrypted until now is that there has not been market demand for it.

Living in a post-Snowden world where serious attention is paid to who is seeing what and why may have the positive effect of Internet operators, as they differentiate their levels of security services.

I look forward to the Internet giants implementing even more tools to keep our communications safe from hackers and governments. Hopefully the next step for these companies will be to train their over 600 million users in multi-factor authentication, a tool that would add another level of protection.

[Tews is Chief Policy Officer at 463 Communications]