Election Spending To Hit $8.3B, Says Borrell

Political advertising is expected to reach $8.3 billion in 2014, according to a new report from Borrell Associates.

Borrell says that two thirds of that money will be spent between July 1 and Election Day and that the bulk continues to go towards traditional media, rather than digital outlets.

Borrell says that candidates and political organizations will spend $37 per voter in 2014, up 9% from the last mid-term election. It expects spending to jump to $51 per voter in 2016, up 21% from the previous presidential election year in 2012.