Facebook, Twitter Political Ads Should Mimic TV Rules

[Commentary] Some political TV advertising can be misleading, especially those super PAC (political action committee) commercials. You’re not sure where they come from or who is behind it. But what Facebook found out is worse: A Russian-backed "troll farm" bought $100,000 worth of advertising space on Facebook through fake accounts, according to the company. The shadowy entity had a history of pushing pro-Kremlin propaganda. The new state of media carries specific problems, such as how you can buy advertising. In particular, reports suggest the Russian “troll farm” was using Facebook’s automated, self-service ad-buying tool. All that means way less oversight. And in some cases, social media wants to take a big hands-off approach.