FCC: All Stations Must Post Political Files Starting In July

It looks like all TV stations will have to start posting their political files -- records of their contracts for political ads, including prices -- beginning July 1, 2014.

The top four stations in the top 50 markets have been required to post those files to the Federal Communications Commission's searchable online database since August 2012, but other stations were given until July 1, 2014, to start posting them, unless the FCC found reason to change that. Apparently, the FCC has not found reason, despite broadcaster protestations that the filings gave their competitors sensitive pricing information. The contracts have been part of station public files, but those were a lot harder to access than an online database.

The National Association of Broadcasters had suggested that if the FCC was going to continue to require the online political file posting, it should ask the same of cable and satellite operators, particularly as it expands the requirement to all stations. "We note the particular disparity of requiring even the smallest television stations to disclose their most sensitive pricing data via the Internet, while pay TV operators with millions of subscribers and the largest online entities are not so required," NAB said in comments last August.