FCC Spending $1 Million On DTV Ads With AARP

The Federal Communications Commission will purchase $1 million in advertisements in AARP publications. According to FCC sources, that $1 million gets the government a full-page in AARP's November and December bulletins, as well as a full page in its Winter magazine, Spanish and English-language editions, which come out in January. Seniors are one of the key target populations in terms of percentage of analog-only TV viewing and assistance in setting up DTV-to-analog converter boxes or adjusting antennas. The AARP magazine boasts the world's largest circulation at 24 million. The Spanish-language version reaches an additional 800,000.