FIRSTNET Unveiled: America’s Only Communications Platform Dedicated to Public Safety Gets a Dedicated Brand

FirstNet, with all 50 states, 5 territories and DC on board, brings public safety their own, dedicated communications platform to help them save lives and protect communities. I’m proud to unveil the new visual identity for FirstNet products and services. Designed with only public safety in mind, this brand is rooted in 3 essential elements:

• Symbol – 3 horizontal lines represent the distinct but interconnected disciplines of public safety. They’re united in communications, symbolized by a notch in the lower right corner. This forms a speech bubble that signifies seamless communication and harmonious interoperation for first responders nationwide.
• Wordmark – FIRSTNET. We’ve bolded “first” to show that this network is, first and foremost, a solution for first responders. The technology will never be more important than the first responders it benefits. This platform belongs to them. They fought for it, and they will continue to guide its development. Plus, they’ll always be first in line for service. 
• Attribution – “Built with AT&T.” We chose each word carefully to reflect the brand’s commitment to public safety.